“Expanding Horizons: Boosting Ethiopian Coffee Exports Amid Global Market Dynamics”

The airline recently announced a significant reduction in transport fees from $3 to $1.50 per kilogram, aiming to bolster Ethiopian coffee exports globally, with a particular focus on Asian and Middle Eastern markets. Gizat Worku, general manager of the Ethiopian Coffee Exporters Association (ECEA), hailed the move, highlighting its benefits for both exporters and recipients of Ethiopian green beans, particularly those specializing in roasted coffee and small-batch green bean exports. This strategic shift aims to mitigate potential losses expected due to the European Union’s forthcoming Deforestation-Free Products Regulation. As Ethiopia gears towards diversifying its coffee export destinations, recent data underscores China’s rising importance, with coffee export volumes doubling from 2019 to 2021, contributing significantly to Ethiopia’s export earnings of $835.2 million. More